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        Crestron Control: Three New Solutions
        Crestron’s latest offerings cover all the bases: scalable, simple to use, secure, and easy to integrate with third-party products
        March 20
        By Toine C. Leerentveld, Director of Product Management, Cloud and Control Services

        When Crestron was founded just over 50 years ago, the man who started the company was a tinkerer — someone who loved the odd job, the electronic problem solver. But the first product that put George Feldstein and his company on the map was a control solution, as we noted on the Crestron blog:

        There was a time before PowerPoint® software — and slides were just that, slides that sat in a carousel in a projector. The best way to present a combination of data and images was to gather one’s colleagues in a dark room, pull down a display screen, and fire up the slide projector. Feldstein saw an opportunity to refine this presentation tool. “The slide projector control went beyond just forward and advance; it also included fades and dissolves; you could incorporate multiple stacks of projectors into a timed presentation,” remembers Crestron VP of Channel Marketing and Sales Enablement Ray Coneys. That interest led to controlling not just the projector but drawing the shades in a conference room remotely as well — and ultimately achieving more and more functions without cables.

        Feldstein and his team soon saw the potential for broader control solutions that were packed with forward-thinking features. Crestron introduced the first control system with an Ethernet port, and Feldstein was an early adopter of the HDMI® connectivity standard. Even as the company moved into other product segments — with a portfolio that now includes everything from best-in-class AV-over-IP systems to high-end home automation platforms — Crestron is still striving to make its control solutions the most innovative, robust, and reliable products you can buy.

        To put it simply: When you see a touch screen with that familiar swirl and the CRESTRON logotype, you know that all the technology in that room is reliably run by a Crestron control system.

        The Power of a Great Control System

        The beauty of the right control solution is that any room — in any given situation — can create the perfect environment in an instant. Do I need to share content? Do I need the lights and shades to dim for a video presentation? Can the room be pre-set to the perfect temperature ahead of time? The answer to all those questions is, “Yes — and more.” Imagine a space that’s attuned to every need in such a manner that the end user only needs to press a single button, a literal one-touch solution that creates the perfect experience, almost as if by magic.

        While the elder Feldstein certainly predicted that this could happen at some time in the future, we’ve now reached the point where it’s all quite possible. The only limitation to what can be achieved is the imagination of the specifier. If a client can think of it, a dealer can execute it with the tools, systems, devices, and support that Crestron can provide.

        Crestron enables you to create an integrated experience in the room, where the solution controls all the devices and systems in that space. Imagine the moment someone enters a room: The occupancy sensor detects someone, and the system then turns on the display and sets the temperature and light levels. All that’s left is for the meeting organizer to push a “START” button on a screen and the room dials into the meeting they’ve scheduled. All of these functions are a given for Crestron programs, but because they run standard programming languages such as C# and Python, the system is capable of much more. Imagine ordering food and drinks or requesting a temporary Wi-Fi® password for your guests — all from that same touch screen. It’s all part of the Crestron mantra: “We make simple things easy, and hard things possible.”

        Making it All Work Together

        There’s another through-line carried from the early days of Feldstein’s forays into control systems. Crestron didn’t make slide projectors when the carousel controller was introduced. At that time, Crestron hadn’t yet ventured into lighting and shading. But the team knew that Crestron controllers had to work with a wide variety of devices from other manufacturers — and it’s a philosophy that’s continued into the present day.

        The underlying mission statement for every Crestron Control solution: Bring all the different protocols and technologies into a unified system — one that creates seamless communication between every bit of hardware and software, regardless of the manufacturer. Again, the result should be experience-driven: A user walks into a space and the room comes alive, whether that’s through one-touch activation or a completely automated solution.

        That notion has never been more important. In the hybrid work environment, with its blend of in-person and remote staff, every space needs the kind of connectivity that was likely once reserved for a few select rooms in an organization. From the smallest huddle niche to the most expansive boardroom or lecture hall, the systems that drive these rooms — from AV to unified communications to lighting, shading, and even climate control — have never been more complex. Simplifying — and automating — the control of these disparate functions and devices is absolutely vital to increasing productivity, alleviating user frustration, and fewer calls to the help desk.

        It's a simple equation: When collaborators can focus on their work without struggling to make the gear function, more gets done.

        Crestron Control App for Zoom Rooms Software

        As you’re likely aware, Zoom® software saw incredible growth during the pandemic, with remote work becoming the norm. The new status quo — “hybrid permanence” — meant that the need for reliable videoconferencing platforms was here to stay, and Zoom software became one of the most popular.

        The downside? Users deploying Zoom software in their connected meeting spaces quickly realized they had two screens to concern themselves with.

        Crestron has the answer: A software control application that allows existing Zoom Rooms® video conferencing systems to use Crestron Control to expand its capabilities natively. Everything from lighting, shades, AV solutions, and peripherals to the Zoom Rooms software platform itself can all be controlled by a single user interface.

        The result is an intuitive experience that controls every function of a meeting space along with the Zoom Rooms conferencing platform with the touch of a single button. The interface is designed so that even the most “techno-phobic” user can learn how to operate the solution in mere moments. And on top of all that, the interface simply looks great.

        The integration possibilities with this solution mean that Crestron Control can now be added to a growing number of new or existing Zoom Rooms software-enabled spaces, regardless of the brand. You can quickly create user interfaces using Crestron HTML 5 (CH5), Crestron Construct™ software, and the .AV Framework™ platform (coming soon). And once you’ve created an interface that can work in multiple spaces, it’s a snap to mass deploy and repeat that design anywhere and everywhere across an enterprise. That means Crestron Control solutions allow you to scale up Zoom Rooms software as an organization grows, from a few rooms to every connected space.

        Of course, Crestron Control App for Zoom Rooms software works seamlessly with any Crestron Flex for Zoom Rooms software system — as well as Zoom Rooms systems from any other vendor. Crestron Control for Zoom Rooms software integrates seamlessly with the entire Crestron ecosystem, including Crestron touch screens, content distribution solutions with DigitalMedia™ technology, conferencing and presentation systems with Crestron Flex and AirMedia® wireless presentation and conferencing systems, Crestron lighting, audio amps and processors, speakers, and more. An enterprise can further add new or existing spaces with a Crestron 3-Series® or 4-Series® control systems processor solution, as they’re ready to support Zoom Rooms software installations.

        If an organization needs to add other applications in the future, no problem, and it doesn’t matter if a specifier prefers hardware- or software-based control options. The functionality, level of control, and user experience all remain consistent. The Crestron security standard is at work here, as authentication with Crestron Control utilizes enterprise-grade security communications between your Zoom Rooms appliance and the Crestron Control processor.

        The Four Pillars of Crestron Control

        There are four elements that inform our product development team when they’re creating Crestron Control solutions. In short, we ask ourselves these four questions — and ensure the answer to each one is a resounding “yes.”

        Is it simple to use? Solutions that simplify spaces bring the best out of the technology being deployed, from touch panels to processors.

        Is it scalable? Can the solution be scaled up quickly — even by those with little to no programming experience? The solution needs to be both simple and repeatable, starting with in-room control and scaling across floors, buildings, and then even entire campuses to create the most complex and unique control systems for any organization’s needs.

        Is it secure? Crestron Control systems are deployed in the most secure government facilities where security is paramount — and you can expect that same level of security in the solutions we provide for any organization.

        Is it easily integrated? Our goal is always to help our dealers and specifiers create a unified platform to ensure all the technology, including non-Crestron brands installed in any room, works together in a cohesive and coordinated way.

        The Crestron Virtual Control Server

        The Crestron Virtual Control Server streamlines and automates communication between all the devices and platforms in any room, anywhere in your business or organization. It’s capable of single-touch control that offers cross-compatibility with all configurations and vendors that’s easy to scale up as an enterprise grows. And because it’s a Crestron solution, it works seamlessly within an existing Crestron ecosystem and supports the security standards you’ve come to expect with every Crestron solution. 

        Using what we learned developing Crestron Virtual Control — VC-4, we’ve taken that knowledge and created our most powerful control system yet, creating a customizable UI that’s repeatable across more rooms than ever before. It’s a flexible, turnkey control and automation software-based solution preloaded onto an industry-leading Dell® server that’s ready to go “out of the box.” 

        This solution is extremely IT-friendly: It uses existing infrastructure and demands less IT knowledge to deploy than some other solutions. Additionally, hardware such as processors tend to be in-room, but a Virtual Control server allows you to distribute management monitoring across multiple rooms from a central location. It’s scalable, too: One can create repeatable configurations for every type of room in an organization — from the largest training hall to the smallest huddle space — store the settings and then deploy that setup with a single touch.

        Ultimately, it’s one more tool that gives you yet another choice for your control needs.

        The Crestron Virtual Control Server is able to:

        • Accelerate deployment and simplify managing spaces at scale (up to 500 rooms and 2,000 devices) 
        • Unify and control an expanding number of devices intelligently and efficiently 
        • Unlock limitless possibilities for maximizing room functionality 
        • Streamline IT management, freeing up the IT team’s valuable time — or even be installed in situations where there isn’t any IT staff at all
        • Create a simplified user experience 
        • Support enterprise-grade security standards to ensure your media and data are always safe 
        • Future-proof your enterprise: Need another room? It’s easy to expand

        There are other products and solutions that can round out the experience: For example, simple-to-use, in-room control at the user’s fingertips. Settings can be triggered by a touch screen or keypad, and the commands can be tailored to fit the room’s function, whether it’s mainly used for presentations or meetings. There are automation settings that are incredibly easy to add to the mix: Sensors can “wake up” the room when it’s entered, adjust lighting and shading to provide the right environment for content-sharing or videoconferencing, and put the room back in sleep mode when it’s vacant. One can even automate climate to keep everyone comfortable.

        Also, consider the Crestron XiO® Cloud Technology Operations Management Platform. With the platform, you can monitor and manage every device that’s part of a system, handle life cycles and licenses, and even spot issues before they turn into full-fledged problems. From firmware updates to room usage reports, you’ll have a remote look at your entire operation.

        The Crestron Virtual Control Server is the next step in the evolution of control — it’s secure, it’s intuitive, and it’s built for a frictionless experience for even the least tech-savvy members of any staff. 

        Learn more about all of Crestron’s Control Solutions

        The Crestron Construct UI Editing Tool

        One of the ways we answered the question, “Is it simple?” was to create solutions designed specifically for ease of use. A great example is Crestron’s new WYSIWYG (“what you see is what you get”) drag-and-drop UI editor purpose-built for the creation of beautiful, intuitive interfaces. It’s simplicity at every step: We’ve streamlined the tool that can help you streamline your interfaces.

        This solution is the latest step in an ever-evolving series of tools to help anyone create intuitive and efficient user interfaces on Crestron touch screens. The Crestron Construct UI Editing Tool was preceded by a long line of successful solutions: Crestron VisionTools® software, Crestron VisionTools® for Windows® OS, and VT Pro-e® software. Other software (and hardware) advances followed, eventually leading to the development of Smart Graphics® software.

        Smart Graphics software, however, ran on Adobe® Flash® software — a product that’s being phased out. Crestron pivoted to the new industry standard, HTML5, and that opened up the possibility to create a new, easy-to-use UI editing tool leveraging HTML5, one that performed better and was easier to deploy: the Crestron Construct UI editing tool.

        It’s a visual editor capable of quickly building customizable, intuitive interfaces with an incredibly elegant appearance. The simplicity of this tool is expressed by its drag-and-drop WYSIWYG layout system. Knowledge of HTML, CSS, or Javascript® programming language is not required.

        The tool is extremely flexible: The dynamic user interface can deploy to any size screen, shift from landscape to portrait mode, and allow the designer to rearrange and adjust colors and controls easily. Scalability is another benefit, of course: Deploy a single design, then send it to any screen in an organization without changing the layout, guaranteeing a consistent user experience across an enterprise. It’s a feature that’s extremely helpful if a client has a broad range of Crestron touch screens across their organization that vary in size or orientation.

        The tool works with your preferred OS, too, so it doesn’t matter if you prefer macOS® or PC operating systems. It’s also a snap to migrate your work from VT Pro-e® software to Crestron Construct. You won’t lose any previous designs, but you’ll have the benefit of a better editing tool.

        We’re developing new solutions every day, paying close attention to workplace trends and dealer feedback. And throughout the process, we’re keeping a singular goal in mind: control simplified.

        featured products

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        Crestron’s New Wireless Touch Screen: Refinement and Versatility Defined

        Crestron’s long been known for its control interfaces that provide unparalleled performance and reliability, all wrapped in elegant packages. Our newest wireless touch screen is the latest in that line of excellence.

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        Crestron Virtual Control – VC-4

        From a single room to a global enterprise, the Crestron VC-4 software-based control platform enables organizations to unify and control a growing number of devices on their network intelligently and efficiently. VC-4 complements industry-leading Crestron hardware control systems – bringing together all the functionality with even more scalability.

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        Crestron Control®

        The brains of your technology ecosystem, Crestron Control Solutions ensure that everything in the room that makes your organization work–from A/V to lighting, and temperature–works together seamlessly. Designed to help you deliver consistent, intuitive in-room experiences–from a single room to a global footprint. Intelligently. Efficiently. Securely.

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